The reality is that progressives and left-leaning news outfits tend to build better sites. They do more customization and put more thought and energy into unique sites. They use less tracking and scripts.
So progressive sites play better in Google.
And this is largely a result of the progressive donor class versus the conservative donor class. A progressive donor does not want to make a profit on a left leaning news or activist site. That donor wants a return in public policy or politics.
Too many conservative donors want an actual return on investment in the form of monetary profit or they want a 501(c)(3) to give to so they can take a tax write off. A major progressive donor will gladly cut a $200,000.00 check to a for profit progressive news site knowing they’ll be funding the cause. It is hard to find those donors on the right.
Erick Erickson. I sort of suspected something like this. My WordPress site with free theme won’t rise high in Google — which is fine by me.
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